The former New England 100 will now be the Sunoco 100 on July 12.
Also, as part of the title agreement, victory lane at New Hampshire Motor Speedway has been rebranded as Sunoco Victory Lane.
“Sunoco literally fuels our sport, from NASCAR Sprint Cup vehicles all the way down to the Whelen Modified cars here at New Hampshire Motor Speedway,” New Hampshire Motor Speedway executive vice president and general manager Jerry Gappens said in a release. “It’s fitting that the company that propels these cars to victory lane should be recognized for its role in the race. We’re proud to add the Sunoco label to our Victory Lane and race entitlement. It reflects the successes we all have together in racing.”
Said Drew Kabakoff, brand manager for Sunoco: “We’re proud to strengthen our relationship with the New Hampshire Motor Speedway and the surrounding community through sponsorship of the Sunoco 100 and additional branding at the facility, including Sunoco Victory Lane. We’re delighted to expand our presence in the New England region by connecting the Sunoco brand with one of the most exciting events on the Whelen Modified Tour schedule.”