(Press Release from New Hampshire Motor Speedway)
The NASCAR Sprint Cup Series race at New Hampshire Motor Speedway has received an entitlement boost from the makers of 5-hour ENERGY shots before it drops the green flag next weekend. Speedway officials announced on Monday that the energy shot will be the title sponsor for the 5-hour ENERGY 301 on July 19.
The 5-hour ENERGY 301 will cap off the Magic Mile’s 25th anniversary race weekend, July 17-19, joining a jam-packed schedule that includes XFINITY Series, Whelen Modified Tour and K&N Pro Series East races.
“5-hour ENERGY shots have made a significant impact in the motorsports world and this entitlement sponsorship is another example of their continued support in the sport of NASCAR,” said David McGrath, vice-president of corporate sales at NHMS. “I have confidence that everyone at the makers of 5-hour ENERGY will see the impact of their race sponsorship here in the New England region and look forward to working with them for the foreseeable future.”
With a significant presence in NASCAR for nearly a decade, 5-hour ENERGY shots are the primary sponsor of Clint Bowyer’s No. 15 Toyota. Bowyer is a two-time New Hampshire Motor Speedway winner and was the first driver to ever win a race across the Granite Stripe, the speedway’s start/finish line, installed in September of 2011.
“New Hampshire Motor Speedway is a special track for us and Clint, and we’re proud to play a part in the 25th anniversary weekend,” said Melissa Skabich, communications director for the makers of 5-hour ENERGY.
The 5-hour ENERGY 301 will drop the green flag at 1:30 p.m. on Sunday, July 19, live on NBC Sports Network.
For more details and ticket information on events at New Hampshire Motor Speedway, or to purchase tickets to the July 5-hour ENERGY 301 or September SYLVANIA 300 NASCAR Sprint Cup Series weekends, please stop by our Ticket Office, visit the speedway website at www.nhms.com, or call our Ticket Hotline at (603) 783-4931.
OK, so here it is less than a week away from NASCARS main event (aka WWF Sprint Cup Series) at NHIS and they are just NOW announcing a title sponsor. Seems to me they are picking up table scraps and small coin. It just goes to show how bad it has gotten at NASCARS top level. Races that used to be sold out months in advance have turned into EMPTY seats being covered by banners if not taken away all together. This can only mean that us race fans are voting with our feet. I personally gave up on NASCAR years ago. IMO the best bang for the buck is your local short track.
Agreed Larry, I don’t even watch cup on tv anymore. Stafford SK’s is the best show in CT. There are drivers like Todd Szegedy and Chase Dowling who are itching to get rides for Stafford. Someone I work with has 4 FREE tickets for Loudon, nobody here wants them.
What the heck is an “Entitlement Sponsor”?
+1 on SK’s being a lot more fun to watch than many Cup events.
Barry, an “entitlement” is sometimes also known as the primary sponsor is one where a entity or person can tag their name to the event. Hence this weekends Cup race at NHIS is now called the 5-hour energy 301. This name will stick with the 2015 July race event forever in the records unless NASCAR has put a time limit or other type of clause in the sponsorship contract/agreement. Sometimes there are also other types of sponsorships as well such as “presenting or presented by xxx, or in association with xxx” sponsorships but their rights are somewhat less in visibility & value. Its all about generating the maximum $$$ from a specific event. Its like frosting on the cake. Hope this helps in clarification
Thanks Larry!