Sunoco Becomes Title Sponsor For July Whelen Modified Tour Event At New Hampshire Motor Speedway

Sunoco WMT 100New Hampshire Motor Speedway officials announced Wednesday that the July 12 NASCAR Whelen Modified Tour event at the track has a new name.

The former New England 100 will now be the Sunoco 100 on July 12.

Also, as part of the title agreement, victory lane at New Hampshire Motor Speedway has been rebranded as Sunoco Victory Lane.

“Sunoco literally fuels our sport, from NASCAR Sprint Cup vehicles all the way down to the Whelen Modified cars here at New Hampshire Motor Speedway,” New Hampshire Motor Speedway executive vice president and general manager Jerry Gappens said in a release. “It’s fitting that the company that propels these cars to victory lane should be recognized for its role in the race. We’re proud to add the Sunoco label to our Victory Lane and race entitlement. It reflects the successes we all have together in racing.”

Said Drew Kabakoff, brand manager for Sunoco: “We’re proud to strengthen our relationship with the New Hampshire Motor Speedway and the surrounding community through sponsorship of the Sunoco 100 and additional branding at the facility, including Sunoco Victory Lane. We’re delighted to expand our presence in the New England region by connecting the Sunoco brand with one of the most exciting events on the Whelen Modified Tour schedule.”

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  1. Shawn, now you will have to fill up the RACEDAYCT, we had a top five car all day Toyota Camry with Sunoco 87 before you head to NHMS next week. I know the guys running back and forth to Stafford will need some.

  2. Steve Planchon says

    “All the way down…” How nice!! #norespect. Thumbs up for the Sunoco rep statement.

  3. No Respect? LOL! Face it… WMT is at the bottom of the NASCAR barrel now for american regional/national touring divisions… Sorry to break the news to you… Top to bottom, Cup, NW, Trucks, K&N (E/W), WMT (N/S)… That’s unfortunately just how it is. Do I agree with it? No… But there is nothing you can do about facts…

  4. kevin trageser says

    all the way down to the bottom.i will never buy Sunoco fuel again .

  5. Kevin, that doesn’t even make sense? You won’t buy Sunoco because of something a track general manager said?
    Not for nothing here people, but, I can assure you the comment was not made in any way whatsoever as a dig at the Whelen Modified Tour. It was a comment making reference to a national division down to a regional division. To take it any other way is simply being ridiculous and petty. These comments are really just another example of today’s world of the constant flexing of internet racing angst, where people will literally go searching out and hunting for things to complain about.

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