(Press Release from American-Canadian Tour)
The American-Canadian Tour (ACT) and Pro All Stars Series (PASS) have reached a multi-race sponsorship agreement with Boston Beer Company for the upcoming summer racing series at Connecticut’s Thompson Speedway Motorsports Park. Boston Beer Co has teamed with their long-time partner Hartford Distributing to sponsor this year’s Wednesday night racing series.
The partnership will serve as headlining sponsor at all four Wednesday night events through their popular Twisted Tea, Samuel Adams Wicked Series, and Truly Hard Seltzer brands. Each of the four events includes a $5,000-to-win Outlaw Open Modified Series showdown along with a full card for all five local Thompson divisions. The first Wednesday night event on June 16 will now be known as the Nutmeg State 75 presented by Twisted Tea.
Thompson racing continues on Wednesday, July 7 with the Sam Adams Wicked Hazy IPA Spirit of 76. The real-life Samuel Adams was one of the Founding Fathers of the United States, making the sponsorship a fitting choice for the track’s holiday event.
Wednesday, August 11, a six-division card roars to life at the Truly Lemonade Hard Seltzer Midsummer 75. The Wednesday night program concludes on September 15 with the Tripoint Showdown 75 presented by Twisted Tea.
All four events have a 5:30pm post time. As part of the agreement, Boston Beer Company products will be sold in the Thompson Speedway concession area for fans of legal drinking age.
The agreement continues a partnership that began in 2020. Boston Beer Company sponsored three divisions at the 58thWorld Series of Speedway Racing, setting the stage for this year’s multi-race deal.
“We’re excited to partner once again with the Boston Beer Company at this year’s Wednesday night Thompson Speedway shows,” PASS President Tom Mayberry said. “They’re passionate about auto racing just like we are, and they understand the value it offers for sponsors. We’re sure a lot of our fans are looking forward to responsibly enjoying Boston Beer Company products while watching some great racing throughout the summer.”
Boston Beer Company of Boston, MA is the fourth-largest brewery in the United States. Jim Koch founded the brewery in 1984 with Samuel Adams Boston Lager as its initial offering. The Vienna lager has remained the company’s flagship beverage to this today. The Samuel Adams line now includes more than a dozen year-round brews along with popular seasonal offerings such as Cold Snap, Summer Ale, OctoberFest and Winter Lager.
In addition to expanding its Samuel Adams line-up, Boston Beer Company has added several other nationally-known brands, including Twisted Tea Hard Iced Tea, Truly Hard Seltzer, Angry Orchard Hard Cider, and Dogfish Head Craft Beer & Spirits. Learn more about the company and its products at www.bostonbeer.com.
Thompson Speedway Motorsports Park opens its summer racing season on Wednesday, June 16 at 6:00pm. The Nutmeg State 75 presented by Twisted Tea will feature the region’s top open-wheel racers for $5,000-to-win as part of the Outlaw Open Modified Series. The Sunoco Modifieds, Thompson Late Models, Limited Sportsmen, SK Light Modifieds, and Mini Stocks join them on the card.
General admission is $30 for adults and $10 for kids ages 12 and under. Speed51.TV will also have a live pay-per-view broadcast for those who can’t make it to the track. Sign up athttps://www.speed51.tv/products/ppv-outlaw-open-modified-series-at-thompson.
For more information about the American-Canadian Tour, contact the ACT offices at (802) 244-6963, [email protected], or visit www.acttour.com. You can also get updates on Facebook and Twitter at @ACTTour.
For technical information concerning all PASS divisions, and for media or marketing questions, please contact [email protected] or visit www.proallstarsseries.com. Don’t forget to “Like” the Pro All Stars Series on Facebook or follow on Twitter @PASSSLM14 to keep up with breaking news as it happens.
For general Thompson Speedway inquiries, call (860) 923-2280, email [email protected], or visit www.thompsonspeedway.com. You can follow Thompson Speedway on Facebook and Instagram at @ThompsonSpeedway or on Twitter at @ThompsonSpdwy.
Well, this just keeps getting better and better.
Boston Beer, welcome to Thompson and thank-you! More great work by the Mayberry and Michaud teams!
I’m almost as excited as the announcement of liquid death. I was really looking forward to drinking a nice cold can of water last year.
Now see that’s the way God intended it to be. Racing and beer. Broad Brook Brewery becoming a force at Stafford and Hartford Distributors the real juice behind this move committed to Thompson.
Do you believe it? In the old days we were locked into Bud, Miller and Coors. Maybe if you were on vacation you splurged with a Beck’s or Heineken. They may not sell as much beer at tracks these days but man it’s really good beer.
I wonder with this announcement will Woody Pitkat be driving the Stan Mertz car in an open show since truly and twisted tea sponsor the 6 modified.
Isn’t this quite a concoction of news! I wholeheartedly endorse this marketing agreement!
See that there is sponsorship money out there to be had if you just put the effort in. It’s a shame the track owners are so lazy and just didn’t want to run the oval because it’s not as easy as collecting greens fees or unlocking a couple gates for the road course guys to have a private race track. Simple little things like repairing broken bleacher boards or a coat of paint are not hard to do or cost a ton of money but let’s the fan know that the ownership is more than holding a hand out to collect that cash. Thank you gentleman for caring enough about racing to give it a honest go and PAY the racers what there worth.
The Big T
Amazing the buzz and excitement a bit of promotion can achieve!!!
🍺 🍻 🍺 🍻 🍺 🍻 🍺 🍻 🍺 🍻 🍺 🍻 🍺 🍻 🍺 🍻 🍺 🍻 🍺 🍻
Great job!!!!
I’ll drink to that !