Whelen Mod Tour Driver Melissa Fifield Part Of New Busch Light Accelerate Her Support Initiative

The participants in the Accelerate Her program announced Monday by Busch Light (Photo: Courtesy Busch Light)

Sponsorship support is the lifeblood of existence in motorsports for a huge segment of competitors in motorsports, from grassroots racing to the top levels of the sport.

Working to find that support is a huge part of staying in the game.

That’s a true fact for NASCAR Whelen Modified Tour driver Melissa Fifield.

Monday it was announced that Fifield – a nine-year Whelen Modified Tour veteran – will be part a major support initiative from Anheuser-Busch for female NASCAR competitors.

The Busch Light “Accelerate Her” program – which is a three-year, $10 million commitment to provide funding, track time, media exposure and training to every female driver over the age of 21 competing in a NASCAR series – was announced Monday.

“I’m excited to be part of the program,” Fifield said. “I think it’s going to bring some positive exposure to what we’re doing. I’m excited to be working with them and being part of everything they’re doing to help women in NASCAR. … I think it’s great. I believe it’s a win win for Busch and all of the female drivers involved in our sport. It’s just a huge deal and I’m really excited and fortunate to be a part of the program.”

Along with Fifield, the company also announced support for drivers Natalie Decker, Toni Breidinger, Jennifer Jo Cobb, Amber Balcaen, Brittney Zamora and Stephanie Moyer.

“Busch Light has been an iconic sponsor in NASCAR for decades and we’ve been lucky to witness some of the greatest women drivers in history, but it can’t be argued that the NASCAR Cup Series field is dominated by male drivers,” said Krystyn Stowe, Senior Brand Director, Busch Family of Brands at Anheuser-Busch.

“Through our sponsorship rights and our platform, we’re seizing the opportunity to make historic progress toward gender inclusivity and while the immediate program goals may start here, we hope the sentiment will carry far beyond that, encouraging the broadest level of inclusivity across all sports.”

Fifield, of Wakefield, N.H., was contacted in January about the program.

“It is a great marketing opportunity for us, especially with a national company like Busch,” Fifield said. “Last month we went to North Carolina to meet drivers selected for the program and to find out what the opportunity means to us.  While there, we toured a couple of race shops and made new friends that will help us along the way. I am glad to be a part of the program. I am Over the Moon Excited.”

The “Accelerate Her” partnership with Busch Light includes direct sponsorship fees, brand social-media support, media value and awareness through owned assets and additional media training and earned public relations.


  1. 🍸🍸🍸 Liz Cherokee 🍸🍸🍸 says

    AWESOME! This is daReallyGreatThing for Mellisa! Congratulations!

  2. Liz, looking forward to seeing Missy in your picks!

  3. Hopefully the increased funding for the “nine-year Whelen Modified Tour veteran” will increase her on track performance.

  4. How did she do in the Tour race????Second to last….at least she is consistant…and in the same class as Jennifer Jo Cobb….there’s a pair that beats a full house…..

  5. It would be great if this were the needed spark for performance improvement by melissa.

  6. What will happen when nothing changes, and nothing gets better?

    When should we expect to see improvement?

    Wait for it…

  7. If the 51 didn’t have the DNF, the 01 would have been DFL.

    Look, tons of lipstick has already been applied to this specimen over NINE YEARS, and nothing has changed. All this is going to do is get someone else to pay for her hobby. She’s still gonna be getting in the way and have relentless “handling” issues and mysterious technical issues, resulting in getting yanked 🏴.

    I mean, how many of you are reading this thread saying “Oh goody-goody, this is just what she needs!!!!!” Like she’s really gonna break out now.

  8. 🍸🍸🍸 Liz Cherokee 🍸🍸🍸 says

    What does DFL stand for? Oh wait… Damn Fast Lady! 🏎
    It looks like combining jealousy and misogyny has Dennis the bicycle racer fully exasperated. I can only hope that you one day embrace the use of lipstick 💋

  9. 😝😝😝😝😝😝😝😝😝😝😝

    Liz, I can’t wait to see the 01 in your race picks… 🙃🥱

  10. Hillary 2024 says

    Never mind Missy in this new program. What in the name of all things holy is a almost 50 Jennifer Cobb doing in it?

  11. 🍸🍸🍸 Liz Cherokee 🍸🍸🍸 says

    Cobb notwithstanding, I would have liked to have seen the program support a few others in nontraditional roles in short track racing. For example, Ciara Pierce is a very knowledgeable with dirt late model cars and has already won more crew chief awards from national sanctioning bodies than daDennis the bicycle racer ever will…

  12. Liz the Lush needs some enlightenment, but first, a bicycle ride.


  13. 🍸🍸🍸 Liz Cherokee 🍸🍸🍸 says

    It was awesome to see Melissa on television during the Daytona 500! I’m so tickled…

  14. Indeed, people afflicted with misandry tend to get giddy over little things like that.

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