Whelen Mod Tour Driver Melissa Fifield Part Of New Busch Light Accelerate Her Support Initiative

Sponsorship support is the lifeblood of existence in motorsports for a huge segment of competitors in motorsports, from grassroots racing to the top levels of the sport.

Working to find that support is a huge part of staying in the game.

That’s a true fact for NASCAR Whelen Modified Tour driver Melissa Fifield.

Monday it was announced that Fifield – a nine-year Whelen Modified Tour veteran – will be part a major support initiative from Anheuser-Busch for female NASCAR competitors.

The Busch Light “Accelerate Her” program – which is a three-year, $10 million commitment to provide funding, track time, media exposure and training to every female driver over the age of 21 competing in a NASCAR series – was announced Monday.

“I’m excited to be part of the program,” Fifield said. “I think it’s going to bring some positive exposure to what we’re doing. I’m excited to be working with them and being part of everything they’re doing to help women in NASCAR. … I think it’s great. I believe it’s a win win for Busch and all of the female drivers involved in our sport. It’s just a huge deal and I’m really excited and fortunate to be a part of the program.”

Along with Fifield, the company also announced support for drivers Natalie Decker, Toni Breidinger, Jennifer Jo Cobb, Amber Balcaen, Brittney Zamora and Stephanie Moyer.

“Busch Light has been an iconic sponsor in NASCAR for decades and we’ve been lucky to witness some of the greatest women drivers in history, but it can’t be argued that the NASCAR Cup Series field is dominated by male drivers,” said Krystyn Stowe, Senior Brand Director, Busch Family of Brands at Anheuser-Busch.

“Through our sponsorship rights and our platform, we’re seizing the opportunity to make historic progress toward gender inclusivity and while the immediate program goals may start here, we hope the sentiment will carry far beyond that, encouraging the broadest level of inclusivity across all sports.”

Fifield, of Wakefield, N.H., was contacted in January about the program.

“It is a great marketing opportunity for us, especially with a national company like Busch,” Fifield said. “Last month we went to North Carolina to meet drivers selected for the program and to find out what the opportunity means to us.  While there, we toured a couple of race shops and made new friends that will help us along the way. I am glad to be a part of the program. I am Over the Moon Excited.”

The “Accelerate Her” partnership with Busch Light includes direct sponsorship fees, brand social-media support, media value and awareness through owned assets and additional media training and earned public relations.