NASCAR On Prime Back On Track For Second Season Of NASCAR Cup Series Coverage

(Press release from Prime Video)

Prime Video’s on-site presentation returns Sunday, May 24 with the Coca-Cola 600 from Charlotte Motor Speedway, and culminates at San Diego’s Naval Base Coronado on June 21

New and returning announce team features active drivers, NASCAR legends, and Hall-of-Famers anchoring in-depth pre- and post-race coverage, bringing fans closer to the sport

Immersive streaming experience includes AI-powered Burn Bar and on-demand highlights, fan-friendly commercial formats, 1080p HDR visuals and more

NASCAR on Prime restarts its second season of exclusive Cup Series coverage on Sunday, May 24 at 5:00 p.m. ET with the Coca-Cola 600 at Charlotte Motor Speedway. Prime Video’s action-packed slate includes five consecutive races, culminating at San Diego’s Naval Base Coronado for NASCAR’s first-ever race on an active military base, signature on-site analysis from down on the track, and a next-generation presentation that enhances the viewing experience for fans.

NASCAR on Prime’s celebrated announce team combines seasoned broadcasters with racing legends to bring fans closer than ever to the sport. Adam Alexander returns as race caller, alongside Hall-of-Famer Dale Earnhardt Jr. and DAYTONA 500-winning crew chief Steve Letarte. On pit road, DAYTONA 500 champion Trevor Bayne, along with reporters Kim Coon and Marty Snider, provide real-time updates on drivers, teams, and critical developments as races unfold.

During pre- and post-race coverage, Hall-of-Famer Carl Edwards returns to the desk for the Coca-Cola 600 and will add features and remote contributions throughout the remaining four races. This season’s trackside coverage also comprises an unprecedented rotating cast of NASCAR legends and active drivers joining host Danielle Trotta and analyst Corey LaJoie each week. The lineup includes 40-time Cup Series winner Mark Martin in Nashville, 2017 Cup Series Champion Martin Truex Jr. in Michigan, 2012 Cup Series Champion and current driver of the No. 6 car Brad Keselowski in Pocono, and four-time Cup Series Champion and industry icon Jeff Gordon in San Diego. Altogether, NASCAR on Prime’s on-air lineup features five current or future Hall-of-Famers anchoring an extended wraparound presentation that includes in-depth analysis, exclusive driver interviews, and breakdowns that bring viewers closer to the action on the track and the personalities behind the wheel.

Immersive Streaming Presentation

Prime Video continues to elevate the viewing experience through best-in-class productions and AI-powered broadcast innovations called Prime Insights.

New and returning features for the 2026 NASCAR on Prime season include:

• Burn Bar
  • Developed through a unique collaboration between Prime Video producers, engineers, on-air analysts, AI and computer vision experts, and AWS’s industry-leading AI capabilities and infrastructure, Burn Bar returns for NASCAR on Prime’s second season of coverage. The innovation employs a proprietary AI model that analyzes thousands of performance data points per second for every car, including in-car telemetry signals, RPMs, throttle position, and optical tracking of each car’s position on the track. The model continuously evaluates each driver’s fuel consumption and efficiency throughout the race, identifying how much fuel a driver is burning, why a driver may be advancing or falling behind, and illuminating previously hidden team strategies on the track.
    
• Fan-Friendly Commercial Formats
  • The double-box commercial format returns, ensuring every Prime Video race will feature end-to-end live coverage of green-flag racing so viewers never miss a moment of the action.
  • NASCAR on Prime will once again present an extended period of commercial-free racing throughout the critical conclusion of every race.
    

• Key Moments
  • Provides fans with on-demand access to the most exciting and pivotal moments throughout the race in real-time. Utilizing Prime’s proprietary AI models, Key Moments instantly curates a bank of moments that impact the complexion of the race, each featuring a description of the moment.
    
• Rapid Recap
  • Employs AI to compile a highlight reel of the most impactful race highlights for fans joining a race in progress and looking to catch up. Once the recap concludes, the feature seamlessly transitions viewers into live action.
    
• Shop the Race
  • NASCAR on Prime is shoppable with Shop the Race, a fan-fueled shopping experience on Amazon. Viewers can find official NASCAR merchandise within a Shop tab overlay during their stream, appearing alongside other interactive features like Key Moments. Alternatively, Fans can simply type “shop the race” in their Amazon Shopping mobile app to discover even more NASCAR products related to their favorite drivers and teams.
    
• Robust Equipment Arsenal to Capture all the Action
  • Prime Video will deploy 70+ cameras at each race, including in-car and POV cameras with mics, all connected by miles of fiber optic cable.
  • A drone will also patrol the sky at Naval Base Coronado to capture unique angles and the high-octane atmosphere of NASCAR’s first-ever race on an active military base.
    
• Premium Viewing Experience with Ultra-Low Latency
  • Each race is produced in 1080p native High Dynamic Range (HDR) with surround sound, delivering an unparalleled race-day experience for fans with vivid pictures and pitch-perfect audio. Additionally, Prime Video and AWS technology combine to create a proprietary, end-to-end livestreaming solution that delivers ultra-low latency and eliminates drift with delivery speeds that match and often surpass what fans receive from traditional cable and broadcast networks.

NASCAR on Prime’s Full Cup Series Schedule

Prime Video’s NASCAR Cup Series coverage will feature five races from May 24 to June 21. Below is the full schedule (All times ET).

• Sunday, May 24, 5 p.m. – Coca-Cola 600 at Charlotte Motor Speedway 

• Sunday, May 31, 6 p.m. – Cracker Barrel 400 at Nashville Superspeedway
• Sunday, June 7, 2 p.m. – NASCAR Cup Series Race at Michigan International Speedway
• Sunday, June 14, 2 p.m. – NASCAR Cup Series Race at Pocono Raceway
• Sunday, June 21, 2:30 p.m. – Anduril 250 at Naval Base Coronado
  

Fans in the U.S. will be able to watch NASCAR live at home or on the go, and across hundreds of compatible devices, streaming from the web, or using the Prime Video app on smartphones, tablets, set-top boxes, game consoles, and connected TVs. For a complete list of compatible devices, visit amazon.com/howtostream. Subscription required, 30-day free trial available.

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