“We’re pushing all of our chips in when it comes to Friday qualifying,” Jerry Gappens, executive vice president and general manager of New Hampshire Motor Speedway said in a release. “We have tremendous racing scheduled for Saturday and Sunday.
“But with NASCAR’s new group qualifying format, pole day presents an awesome opportunity for fans to see Sunday racing on Friday. We’re proud to have Oxford Casino place a bet on us; we’ll make sure it’s a winner.”
Oxford Casino opened in June 2012 in Oxford, Me.
Pole Day on July 11 will see a variety of action on the track. In addition to Sprint Cup Series qualifying there will be a special NASCAR Modified Tour Shootout event and a feature for the NASCAR K&N Pro Series East.
“Thanks to the new, knockout qualifying procedures implemented by NASCAR, we’re proud to be part of such an exciting event,” Jack Sours, general manager and vice president of Oxford Casino said. “This sponsorship allows us to maintain our connection with the most loyal fan base in sports.”