Officials at Stafford Motor Speedway announced Wednesday that Call Before You Dig will serve as the title sponsor for the track’s Aug. 8 NASCAR Whelen Modified Tour event.
The race will be know as the Call Before You Dig 811 150
It was also announced that the track will once again host its Call Before You Dig 811 Challenge, which will culminate on Aug. 8.
The Call Before You Dig Challenge will award just over $4,000 in contingency money to weekly racers at Stafford.
“We’re all very excited about our program for the 2014 season,” Derek Brown, vice president of damage prevention and education for Call Before You Dig said in a release. “We were notified that the August race was available for a title sponsor and since the race date happened to fall on the same night that the Call Before You Dig 8-1-1 Challenge was going to culminate, we couldn’t pass up the opportunity to receive the added exposure that a NASCAR Whelen Modified Tour race brings. Whelen Modified Tour races at Stafford always bring in great crowds and we wanted to take advantage of that to help raise awareness for not only our 8-1-1 phone number, but our www.cbyd.com website. August 11th is 8-1-1 Day and 8-1-1 Day is used nationwide to remind everyone to always call 8-1-1 before digging. We plan special events on or around that date to bring added awareness and contractors are reminded that they can request an electronic dig ticket by using www.cbyd.com.”
The Call Before You Dig 811 Challenge was started in 2013 and it awarded drivers from each division a point value based on their feature finish and then added up the point totals from each Friday night. The five drivers in each who come the closest to accumulating 8-1-1 points without going over each received an $811 bonus from Call Before You Dig.
Last year saw SK Modified drivers Eric Berndt, Ted Christopher and Todd Owen, Limited Late Model division driver Justin Bren and DARE Stock division driver Cliff Saunders earn the bonus cash.
“Call Before You Dig 811 150” just might be the clunkiest race name in local short-track racing history.