NAPA Auto Parts Becomes Premier Marketing Partner At Stafford Motor Speedway

Stafford Motor Speedway officials announced Wednesday that NAPA Auto Parts has signed a multi-year agreement to become the elite corporate sponsor at the track.

“We’re pleased to have NAPA Auto Parts on board with us to build a consistent presence at Stafford which will enable NAPA stores to reach out to our fan base and beyond,” Stafford Speedway COO and general manager Mark Arute said in a release. “NASCAR fans are passionate and brand loyal and we’re confident that they will embrace the NAPA brand. We’re anxious to commence our relationship with NAPA as we enter into our 2014 race season.”

NAPA will also now serves as the title sponsor of Stafford’s major season opening and closing events, which will now be known as the NAPA Spring Sizzler and the NAPA Fall Final. NAPA will also sponsor the pit parties that go with each event.

“Speaking on behalf of the NAPA Auto Parts Stores and NAPA AutoCare Centers serviced by the NAPA Connecticut Distribution Center, we are very excited to partner with Stafford Speedway and look forward to being part of the best racing in New England if not the country,” Dennis Gibbs, president and general manager of NAPA Distribution Connecticut said. “NAPA strives to bring the best quality parts and service to our customers and we feel partnering with Stafford Speedway only strengthens our relationship with our customers. We look forward to 2014 and beyond.”

Said Arute: “Our drivers, team members and fans are NAPA customers. By cross promoting we feel it gives us both a great opportunity to grow. I feel like this is an ideal partnership and we’re proud to have NAPA Auto Parts as part of the Stafford Motor Speedway family. We’re looking forward to a successful association for years to come.”

Stafford Motor Speedway kicks off the 2014 season with the running of the NAPA Spring Sizzler April 25-27.