NASCAR, Genius Sports Form Exclusive Multi-Year Betting Data Partnership

(Press Release from NASCAR Integrated Marketing Communications)
Chris Dougan (left), Genius Sports Chief Communications Officer and NASCAR’s Scott Warfield (center) and Steve Phelps pose for a photo during partnership announcement (Photo: NASCAR/Getty Images)

New Agreement to Deliver NASCAR’s First-Ever Live Betting Platform to Legal Sportsbooks;NASCAR’s Sports Gaming Strategy Designed to Drive Fan Interest and Deepen Engagement

NASCAR and Genius Sports, the global leader in sports data solutions, today announced a landmark deal that will see Genius Sports develop an official NASCAR gaming offering for legal sportsbooks. The new agreement is the first step toward creating an advanced live betting product that will drive fan interest and deepen engagement around NASCAR race events. 

Genius Sports will utilize NASCAR’s official data feed to build a high-end live betting product to be sold to legal sportsbooks around the world. Exclusive access to NASCAR’s official data will allow Genius Sports to create a real-time gaming platform that provides up-to-the-minute odds and a suite of traditional wagers and prop bets. The new initiative will enhance the race day experience and keep fans engaged with the sport for longer periods of time.      

“Partnering with Genius Sports allows us to deliver a dynamic fan engagement platform in the rapidly-growing world of legalized sports gaming,” said Brian Herbst, senior vice president, broadcasting and innovation, NASCAR. “This new relationship will provide another entry point to the sport and complements our strategy to create a more immersive experience for fans.”

As a result of the agreement, Genius Sports becomes the exclusive provider of NASCAR data to licensed sportsbooks. The new data partnership marks NASCAR’s first in the growing U.S. sports betting sector.

“NASCAR fans are some of the most devoted in the world, and we look forward to helping them to create a deeper, more connected experience that is both safe and secure as the business of sports betting continues to evolve in the U.S.,” said Mark Locke, Genius Sports CEO. “Furthermore, our global relationships will help bring the excitement of NASCAR racing to new audiences both within the U.S. and in new territories around the world.”

With 40 cars on the track reaching speeds of over 200 miles per hour, NASCAR’s official data is vital to the development of a gaming platform. Only licensed sportsbooks in regulated territories will have access to the official data, providing greater transparency, accuracy, and cooperation to monitor and safeguard NASCAR events.

Before the start of the 2019 season, NASCAR developed a comprehensive sports integrity program and gambling policy in which the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports-betting companies and licensed sportsbooks.

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  1. It won’t work. The same 4 or 5 drivers win every week. Can’t make money with low odds. I don’t see how that will generate excitement. Maybe road courses and super speedways.

  2. Fast Eddie says

    It sounds like it will be more like betting the horses instead of just picking the winner. If they have exacts, trifecta, and superfecta wagering the odds and subsequent payouts would increase substantially. the “weekend double” could be the MESC winner and the Xfiniy or Truck winner the same weekend. If this takes off, and I’d bet it will (sorry about the bad pun!), can you imagine a “pick six” payout for NASCAR? With 38 races, there could be 6 of those bets per season. Or a “triple double”; pick the winners from three tracks that have two cup races in a season. There could even be two variations on a trifecta; Both stage and overall winners, or 1st, 2nd, & 3rd overall.

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