Liquid Death To Sponsor 46th Icebreaker Weekend At Thompson Speedway

(Press Release from Thompson Speedway)


Thompson Speedway Motorsports Park today announced that Liquid Death Mountain Water will be the sponsor of the 46th annual Icebreaker weekend, April 3-5, and has also joined as a sponsor for the entire 2020 season. 

Liquid Death puts water, the healthiest beverage on earth, into aluminum cans, the most sustainable container on earth. With a mission to get people to drink more water, Liquid Death is creating one of the first sustainable alternatives to plastic bottled water – while making it fun and entertaining with their name choice. 

Thompson Speedway’s Icebreaker is the annual beginning of the New England racing season, with a practice session on Friday, and two days of racing, headlined by the second race of the NASCAR Whelen Modified Tour season. The Whelen Modified Tour event will be titled the Liquid Death 150 and will take place on Sunday afternoon, airing live on NBC Sports Gold’s TrackPass platform and tape delayed on NBCSN. 

Following the Icebreaker, Liquid Death will continue with the track for the duration of the 80th season of racing. 

“We’re really happy to welcome Liquid Death to the racing family at Thompson,” Terry Eames, General Manager of Thompson Speedway Motorsports Park, said. “We’re looking forward to our partnership with them and hope everyone has the chance to try some of their product during the season. The Icebreaker is quickly approaching, and we are preparing for another successful event.” 

Liquid Death products are available on their website,, and on Amazon, the world’s largest online retailer. Their product is also carried in thousands of locations throughout the United States — and starting in March — will be available at Whole Foods Market nationwide. Liquid Death will be available for purchase during Icebreaker weekend. 

As part of their initiative, Liquid Death’s motto is #DeathToPlastic, where a portion of every can sold goes to the nonprofits 5 Gyres and Thrist Project, who are helping to fight plastic pollution and bring clean drinking water to those in need. 

“We’re stoked to be partnering with Thompson Speedway Motorsports Park as they kick-off their racing season,” Hamid Saify, VP of marketing for Liquid Death, said. “We couldn’t think of a better race than the Icebreaker to introduce fans to our ice-cold tallboys of thirst-murdering mountain water. #DeathToPlastic.” 

A full division lineup for the Liquid Death Icebreaker will be released next week. 

Camping for the Liquid Death Icebreaker weekend is open and can be purchased by visiting the reservations tab of the website or calling 860-923-2280 during business hours. Camping spots for the Icebreaker are $50, and 50’ long by 20’ wide. Reservations do not guarantee any specific spot. 

Cancellations must be received 24 business hours in advance of the event in order to receive a full refund. Fans should note that online registration closes on March 27 at 4 pm and after that, all registrations must be made on-property for $75.

Race teams are encouraged to note that the Icebreaker practice on Friday is a separate pass for entry compared to the Saturday-Sunday ticket. Practice on Friday is just $20 admission, while a paddock pass for Saturday-Sunday is $60. Anyone wishing to enter just the grandstands for Saturday-Sunday can purchase a general admission ticket at $55, with seniors, veterans and active military $50. Kids 12 and under are free in the grandstands, general admission. 

Thompson Speedway Motorsports Parkwill run six NASCAR events during the 2020 racing season, beginning with the Icebreaker and ending with the Sunoco World Series. In between, three NASCAR Weekly Racing Series events (June 3, July 8 & August 5) and the annual NASCAR Whelen Modified Tour Bud 150 (August 19) will take place on Wednesday nights. 

For more information on Liquid Death, visit them at and on social media. 

For more information on Thompson Speedway Motorsports Park, visit, and follow the track on social media on Facebook, Twitter and Instagram.


  1. I’m watching Wall Street sell stocks off in a panic faster then they were buying them for no real reason other then a fear of missing out. N95 dust masks unavailable or at gouged prices set by opportunists playing on the virus fears. Remarkably seeing this sponsorship of racing by a company putting water in aluminum cans and labeling it Liquid Death is the most reasonable thing I’ve seen today.

  2. Liquid Death, when I first saw that, I thought it was something you gave to your spouse when you couldn’t afford a divorce Lol. It’s great to see them sponsoring atThompson, may mean more money for the competitors.
    So thanks to Liquid Death Mountain Water for your commitment 👍👍

  3. Birnie Bro 2020 says

    Can’t wait to get to Thompson and try some ice cold water.

  4. Bill realist says

    $500 to win the whelan mod tour. Let’s go Thompson style

  5. I was thinking moonshine.

  6. Water? Novel idea. Great to see more water options will be available.

    And the water source from Canada is awesome. I’ve been up there. Most water up that way is from glaciers and snow pack melt, there are very few springs. What springs there are are usually hot springs full of very smelly sulfur. Was up there twice, about 5 years apart, and the decline of the glaciers is obvious and irrefutable. But regions like that get their water supply from the snowpack and glacier melt throughout the year. The rivers are supplied by the snowpack and glacier melt, and on a hot day, it can be quite cool near a river. The animals beat the heat by gathering around the rivers. Step in the river or stream, just up to ankle height, and the cold will cramp your legs up to your hips in seconds.

    FYI… we have been segregating plastic into recycle bins for decades only to ship it to China as trash. Very little if any plastic is recycled. I’ve been in the plastic product industry and manufacturers insist on using virgin plastic raw stock and refuse to use raw stock with recycled material.

  7. Bill Realist, was that a joke, or is it really only $500 to win the Tour race? Please someone clarify this.

  8. Rob P.
    No it’s not $500 to win the Whelen Modified Tour event at the Icebreaker.

  9. Thanks to Thompson marketing for drumming up some sponsorship! I would hope if Liquid Death is going to be a season-long sponsor that payouts for the weekly racers will improve.

  10. Birnie Bro 2020 says

    I thought dareal was trying to make a joke but I think he’s for real. I don’t know about anyone else but whenever I go to Thompson I think to myself the lack of water options is an abomination. Dareal is a real gift to this site. He’s an expert on all things racing, plastics and now we find out water, among countless other fields. God bless you dareal. Don’t ever change.

  11. Birnie Bro 2020, I’m for real, get it? da-REAL-goodfella. Just too easy sometimes. But I highly recommend a visit to the Canadian Rockies and the Ice Fields Parkway. Incredible natural beauty. Revelstoke is nearby, where some of the Liquid Death water is sourced. Otherwise the water is from Austria. Think about that.

  12. Liquid death. Seems fitting. An omen. Gonna rain on race weekend and continue the slow death to racing at the oval. Another nail. Just a few more to go… By the way, I found an old picture I had of T.C. in his first modified tour car. Thompson, greenish blue #30. Owned by Narducci’s dad, I believe. Kinda sad I love T.C. and Narducci not so much. Ron gave him his start.

  13. Liz Cherokee says

    I occasionally like some Canadian whiskey… Alberta Premium Dark Horse is a good one from the region that darealCanadianExpert was taking about. I’ll have to try this canned water at the Icebreaker, but I doubt it will keep me warm as my secret coffee blend!

  14. carl block says

    Interesting ?brainstorm of a Netflix director ,funded by a co founder of twitter. Do you really think that water is pumped from a spring under the Austrian alps with a ph level of 8.2 .I do like the aluminum can idea, DEATH TO PLASTIC !

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