Saturday the Turkey Derby Tour Type Modified event event from Nov. 2020 finally took place at Wall Stadium in Wall, N.J. There was little to no promotion of the event by track management, very few cars and little attention for the race. Today’s Daily Poll question is, did you know before Saturday that the Turkey Derby Tour Type Modified Event was taking place? Vote below.
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Saw it advertised on RacedayCT. It was also hard to find results. The only place I could find anything was on mylaps.com
I knew about it from a website I follow that covers mostly NY dirt tracks which had an advertisements for a PPV broadcast of the race. Not many cars showed up, I think they had around 15 or 16 mods. They turned the 150 lapper into twin 50’s and Matt Hirschman swept both ends. I am guessing most people decided to skip it knowing there wouldnt be much time to repair damaged cars before the season starts up.
I knew because of the banners here on RaceDayCT.
Coverage was abysmal. Went looking for results on race day, none to be found. And then tracks wonder why they go out of business.
I am not a fan of track-bashing, however facts are facts –
– No Wall Stadium Website
– NASCAR Home Track site has a two bullet-point synopsis that hasn’t been updated since 2019
– The ‘Wall Stadium Speedway’ Facebook hasn’t had a post since June 2020
– There is a Wall Stadium Group on Facebook that seems to be the spot to get current news, but nothing one would deem ‘Official’
In this day and age, an online presence to keep fans updated on rosters, results and what’s to come is essential. Not only that but having a website is paramount to promoting future events and showcasing sponsors (Oh, and website data can help sell those sponsorships!).
I chose the ‘Yes’ option this morning simply because I am constantly watching the web for short track races. Unfortunately, the casual fan probably had no clue, and based on car counts I’d say drivers weren’t fully aware either…
Took a pass on the PPV advertised in RaceDayCt since the UCONN women were playing Iowa. Won by the Lady Huskies and on to play very tough, experience Baylor tonight.
Followed the action on Race Monitor and Live Timing. The home boys vs invaders back story was fun to follow. Otherwise a dearth of big names and no pizzazz or energy except the post event drama over the 20 team not getting the full start money promised not making it out for the second race.
One thing that may have hurt is the usual pre race entrant list for hype. There was a press release that listed a few notables but I could not find a full list of entrants. As it turned out for good reason if that is the case.
I’m a little confused about why someone would not have know about it. Don’t even know what lettuce is talking about. Wall has a website with most of the info you need. What would NASCAR home tracks have to do with anything? It’s not a NASCAR track. Yes the official Wall FB page is not being used. But if all you know how to do is use FB, there is another page with everything on it. Saying that most drivers didn’t know about it as the reason why many didn’t show up is a dumb thing to say. Looked like there were plenty of fans there for whatever their limit was. I know quite a few that made the trip from the CT area. Simple answer is, if you know how to use a computer, then there is no reason why you wouldn’t have known when the turkey derby was.
🌈🦄2020,
I’m going to surmise from that comment that you don’t have much experience in the realm of marketing or public relations?
I have zero experience in the realm of marketing and public relations. So what? I feel bad for anyone that has no access to a smartphone or computer. They probably had no clue about the event. But I’m a just a race fan that takes a few minutes out of my day to find info about race events that I’m interested in. It’s not rocket science.
The last Tweet from the track was a retweet in Oct 2019. In other words, they aren’t even trying.
I remember reading about the date change, but forgot about it until seeing the ad here. Finally found some results info on SpeedSport. A little surprised there was a small field. Maybe the New England teams are prepping for Martinsville and/or Thompson.
🌈🦄2020,
One of the biggest mistakes businesses make today is saying: “Well we put all the info on our website, it doesn’t make any sense why nobody saw it.”
Pre-internet businesses used marketing/PR to get people to come to their business. Today you need to do marketing/PR to get people to visit your business AND your website. And if you’re a business owner not utilizing even the free tools social media offers then you’re failing your business.
I understand what you’re saying Shawn. And I understand not everyone is like me. Especially the less than casual race fan. I consider myself a pretty hard core local short track fan. I seek out information on races and tracks that I’m interested in. Others may wait for the info to seek them out, so to speak. I will say I don’t understand why Wall wouldn’t utilize their FB page anymore. That makes no sense to me at all.
I’m in the same boat as 2020 and don’t know anything about race promotion. I am however confused how so many respondent’s said they hadn’t heard of the event. That would be a poll in RaceDayCT the place where Dirt Track Digest has had and still has at the time I’m typing this a huge banner advertising their PPV Turkey Derby offering. Dirt Track Digest not to be confused with the promoters of the event but still letting readers know of it’s existence.. Or is that banner a Google thing responding to my search history?
Doug,
No, the banner was not a Google AdSense ad.
I’ll freely admit spending way too much time with RaceDayCt but that has to be discouraging. The banner was/is huge and so many people didn’t notice it?
Is this about race promotion for fans or cars. As I understand it the race is scheduled or is announced and entrants are asked to sign up. If you’re not getting a good response the management team is hitting the phones jaw boning teams to see if they can entice them to come. If they commit you smear it all over social media with pics. If it’s a big name like Coby in the 20 car you’re writing a press release and sending it to RaceDayCT and the other racing sites. Is that how it works? Is the fault the Krause family for not being aggressive and reaching out to teams and media both social and race news media. Providing press releases and getting us all chattering about it. There was no press release and no one seems to have cared about the race in this forum near as I can tell.
I only knew because we registered to run the Sportsman race last November and attended a practice back then. I’ve been getting email about the new date(s) all winter. I don’t think I saw it mentioned anywhere else.
Normally the Turkey Derby is a huge event when run on Thanksgiving weekend. First time I ever had heard of Burt Meyers, Stewart Freisen or Andy J. was when I saw them race there years ago. The stands are practically standing room only and the pits are absolutely packed. Having the races on two separate weekends in the spring was less than ideal. Maybe management said, hey it’s the turkey derby, they will come. By the way, not sure if it’s true but I’ve heard with the money they normally make for this even, it basically keeps them open year to year.
Honestly its easy to tune out the ads on websites. I can see how someone might not notice it. I took notice of the same ad on Dirt Track Digest but didnt remember it from Race Day CT. After posting my initial reply to this poll I noticed it on this web site. Who knows maybe I saw it here and thought I saw it there because it referenced DTD. Aside from the banner ads and short story or post about Blewett not running the turkey derby due to Covid I didnt see much leading up to Walls race last Saturday. In fact I forgot all about it until Saturday night when I went on DTD to see what people thought about Bridgeports opener.
What do the percentages say for results? It only tells me the results when I vote. I voted with like 7 people voted. It was 50 50 somehow. Not sure how that math works but that is what it said.
and now I see the results 52 percent yes. Not a good percentage considering this is a predominantly modified fan site.
🌈🦄2020, I guess I’d like to know where you found Wall’s website, perhaps you could post the URL?
Also, if I Google a racetrack, it’s just good business for your website to come up first on the list, not following Wikipedia, RaceDayCT, RacingCalendar.net and, yes 🌈🦄2020 , the NASCAR Home Tracks website.
And to your point, “if you know how to use a computer, then there is no reason why you wouldn’t have known when the turkey derby was,” that’s not the way it should work, that’s lazy.
Promotion is about getting people interested in buying your product, not sitting at the track office after-the-fact saying ‘Hey dummy, it was on our website! It’s your own fault for not knowing!’ Promotion is well crafted write-ups, ads on sites like RaceDayCT, ads on social media, social media posts and catchy gimmicks like $5 admission, kids rides or a free hotdog and cola for veterans night. Promotion is hitting the ground running and not resting on your laurels.
This is not promotion, and I hope this isn’t the last, sad chapter in a storied history of New Jersey stock car racing.
Let’s face it, the 2020/2021 Turkey Derby was a dud, a big turkey 🦃.
Walls website must not be registered with the search engines. It is not on the first page of search results. The website is http://www.wallspeedwayracing.com try to attach a link
https://www.wallspeedwayracing.com/?fbclid=IwAR3WmMw-DEg84nCd1h4uCAzeuD5efmrdSMLjsIeHcuYBk4y7ytpebv-qzJk
Wanted to go but was afraid of not being able to get in due to the China Flue restrictions. It would have been a long ride for nothing. The web site recommended to buy advanced tickets but weather could be a big factor so I decided to stay home. Sounds like I did not miss anything.
Bob,
What’s a “China Flue”? Is that some sort of special chimney made in China?