NASCAR To Launch In-Season Tournament On TNT Sports In 2025


(Press Release from NASCAR Integrated Marketing Communications)

PRIME VIDEO KICKS OFF ACTION WITH THREE SEEDING RACES FOR INAUGURAL EVENT

THIRTY-TWO DRIVERS TO COMPETE IN BRACKET-STYLE COMPETITION WITH DRIVER

HEAD-TO HEAD MATCHES DETERMINING ADVANCEMENT;

WINNER TO RECEIVE $1 MILLION CASH PRIZE

DAYTONA BEACH, Fla. (May 13, 2024) – National Association for Stock Car Auto Racing, LLC (“NASCAR”) today announced it will hold a first-of-its-kind in-season tournament for the NASCAR Cup Series™ in 2025. The seeding for the bracket-style head-to-head event across TNT Sports’ full five-race schedule will be set by results from the final three races that will air on Prime Video.

“With the launch of our new media rights partnerships in 2025, we were excited to partner with Prime Video and TNT Sports to collaborate on fan engagement concepts that drive storylines in our sport and innovation from a production perspective,” said Brian Herbst, NASCAR SVP, Media and Productions. “The idea of an in-season tournament has been discussed within the NASCAR industry and as we started to focus on adding promotional elements that drive interest throughout the season, we were excited by the opportunity to leverage the marketing weight of Amazon and TNT Sports to bring this concept to life.

“Having head-to-head driver matchups for each one of TNT’s NASCAR Cup Series races will add a compelling fan engagement element across media platforms like TNT, Bleacher Report, House of Highlights, and NASCAR digital platforms.”

All drivers are eligible for the seeding races which will take place during the final three races of Prime Video’s coverage of the NASCAR Cup Series. The top 32 drivers based on the seeding events, will become eligible for the in-season tournament competition. Bracket seeding will be established by best finish in each race over the three races with the tiebreakers determined by the next-best finish, followed by season points position.

The tournament kicks off with the first event in the TNT Sports portion of the NASCAR Cup Series season. Drivers will compete head-to-head with the higher finishing driver of each race advancing over five rounds. The winner of the tournament will receive a $1 million prize.

“It’s never been a better time to be a fan of motorsports, and this new first-ever in-season tournament will bring a new competitive dynamic to NASCAR’s summer race weekends,” said Craig Barry, Executive Vice President and Chief Content Officer, TNT Sports. “TNT Sports has always been at the forefront of creativity and innovation, and NASCAR is a perfect partner to bring this vision to life across our networks and platforms.”

“We’re excited to be part of NASCAR’s first in-season tournament next season,” said Charlie Neiman, Head of Sports Partnerships, Prime Video. “This tournament will showcase the league’s ability to drive innovation and engage fans with increased competition during a key part of the NASCAR schedule.”

In November 2023, NASCAR reached new seven-year media rights agreements for the NASCAR Cup Series with four best-in-class distribution partners – FOX Sports, NBC Sports, Amazon’s Prime Video and TNT Sports, a division of Warner Bros. Discovery – to deliver live coverage of all 38 NASCAR Cup Series races, beginning in 2025 and extending through the 2031 season.

Prime Video and TNT Sports will evenly split a series of 10 midseason races. Both also own the exclusive rights to select practice and qualifying sessions for the NASCAR Cup Series schedule through 2031.

NASCAR’s first fully direct-to-consumer partner, Prime Video will stream practice and qualifying live for the first half of the season through their last race of the midseason series with the exceptions of the Busch Light Clash, DAYTONA 500® and NASCAR All-Star Race™, which remain on FOX Sports.

TNT Sports will initiate its coverage with the next five midseason races, all part of the NASCAR Cup Series in-season tournament, simultaneously broadcast live on TNT and streaming on the B/R Sports Add-On on Max. Practice and qualifying for the remainder of the season will stream on Max and air on truTV.

HAMPTON, GEORGIA – JULY 08: Sammy Smith, driver of the #18 TMC Toyota, Riley Herbst, driver of the #98 Monster Energy Ford, John Hunter Nemechek, driver of the #20 Mobil 1 Toyota, and Cole Custer, driver of the #00 HAAS Automation Ford, race during the NASCAR Xfinity Series Alsco Uniforms 250 at Atlanta Motor Speedway on July 08, 2023 in Hampton, Georgia. (Photo by Chris Graythen/Getty Images)

Comments

  1. Marshall says

    Oh good! Now the Cup series is gonna have a second weird tournament. I guess this one at least won’t supplant a perfectly good method for determining the champion at least.

  2. Sharpie Fan says

    What? Where? When? I’m confused.

    I’m more concerned with whether I will still be able to watch the same top 3 divisions without having to shell out extra.

  3. Nothing new! Local dirt tracks devised this format years ago. Two lap shoot out with the winner staying out and the next rival Enter’s until the elimination process is over. Usually, the flagman wave’s the flags from the infield which makes it very entertaining for the fans. Anything has to be better than these 400-mile Sunday afternoon snooze fests. Hopefully you awaken in time for the last ten laps to see who wins. Maybe the WMT should partake in this format for an all-star showdown over the summer? (Think outside the box)

  4. and the Tour goes on and on .... says

    Sharpie fan I have a hard time watching it for free.
    1st place 15 seconds ahead of 7th place???
    Nah all set.

  5. and the Tour goes on and on …
    Thompson Speedway Whelen Modified Tour Icebreaker 150 on April 7, 2024
    Only two cars finished within six seconds of the race winner. Seventh Place Austin Beers finished 10.723 seconds behind the winner. 15 of 24 cars in the field finished a lap down or more.

  6. Capt. Mike Qbvious says

    If watching a NASCAR Cup race where the leader is 15 seconds ahead of seventh place is hard, then the 1980s and early 1990s where it was normal for 4-5 cars to finish on the lead lap must have been brutal. Yet that’s considered the “Golden Era” by many fans and something NASCAR should aspire to return to.

  7. and the Tour goes on and on .... says

    Correct Shwan and it was not a Great race…..???
    EVERY race on tracks 1.5 miles in the top 3 series are that way which is why half the fans are disguised as empty seats.

  8. I’m out.
    The stream of some events like baseball, football, and now 5 events of nascar, for people that sign up for it, only enables them to do more of it. Break it up even further. Enough already. Hey Nascar, I watch them all, but now, there is qualifying and “select events” that you have decided to alienate a portion of your fanbase with. In addition to the 5 races. Should have expected it I guess. It’s ok, as my least favorite announcer will be handling the duties. The guy has done a lot for the sport, and kudos’ for that, but listening to him on a broadcast is horrible in my opinion. So it doesn’t look like I’ll miss much anyways. I’m just not going to support that. Enough.

Leave a Reply

Copyright 2018 E-Media Sports

Website Designed by Thirty Marketing